Areoff

The website specialists

"Our website from Areoff makes us £millions"read more
Simon Burgess, Managing Director, British Insurance

Featured

Fresh

Design and Build, Ecommerce

Feeling secure on the web

I was recently offered a free upgrade to a new version of the foremost page publishing program. Great, something for nothing. All I had to do was fill in the serial number of my current product, my contact and address details, and  credit card information to pay for the post and packaging. What could be simpler?

As I started to fill in the form I realised that this form didn’t display the gold padlock to signify it is secure and to reassure me that my details will be passed over the internet in an encrypted format. Neither is the page https:// which to all you techies out there also signifies that the page is hosted in a secure section of the webspace running the site.

However, there was a contradiction on the webpage before me. The form displays a Security Seal from Verisign. So is this page secure or not? Now I’m confused. All I want to do is get a free upgrade but my online life has just become complicated as there is absolutely no way I’m going to trust a website with my credit card information (and also the serial number of a relatively expensive piece of software).

I did a little investigation by looking at the page source and found that the actual form collecting my information is working within an iframe in the site. This actual form part of the webpage is it turns out hosted on a secure URL and therefore my credit card details should be encrypted and not open to all and sundry to steal.

But how many users are going to go to the level of investigation I did to find out that the form is worthy of me adding my confidential details and credit card information? And how many users are aware of and have the time to discover this information?

This is a good example of a major usability issue with website design and programming where too many E-commerce developers are requiring the end user to do more work than they should have to. The users part of the deal is to fill in the form with the required information and provide a valid form of payment. They should be able to see the Padlock and the page URL starting with https:// as well as the Security Seal. Users shouldn’t have to search around and perform an investigation to make sure a form is secure because they cannot see the usual signs that is safe.

Design and Build, Domain Names, Online Marketing, Search Engine Optimisation

When domain names can loose you the Dragons

I sat down to watch Dragon’s Den on BBC2 last night as I do each week for a mixture of entertainment, inspiration and general bemusement at some people’s idea of what makes a great business.

My ears pricked up when two gentlemen from Ireland wanted investments for a online recipe video website combined with a social network arena with revenue generation through advertising.

All was going well for the duo and it seemed the Dragon’s were interested in this internet venture, until the bombshell was dropped. Their domain name was very similar to another website doing almost exactly the same thing and the only difference was their domain was in the plural rather than the singular. Even the .tv extension was the same.

I leapt out of my seat at this and exclaimed ‘the Dragon’s are out!’. And sure enough they all dropped out quicker than you can say ‘domain name’.

The Dragons know the importance of domain name ownership and how confusion amongst potential visitors can loose you important visitors on the web. Your domain name is absolutely crucial to the success or failure of your website when it comes to marketing. It’s true that for SEO there may not be such a major issue because your website may be better optimized and therefore rank more highly than a similar sounding name. But when it comes to getting your brand out there and marketing your website in you have to own all the versions of your brand domain name and be distinctive. A grape is distinctive from a banana but ‘4grapes’ is very similar to ‘4grape’.

How many times has someone told you the web address of a site you’re interested in, or you’ve seen it on an advert on a train or billboard, and you get home to tap it in only to have forgotten whether it’s a .com or .co.uk? Is it plural or singular, is a word or numeral substitute(4 instead of ‘for’). If you do a search on Google you still won’t be any the wiser as to which site is which if they sound so similar and the one that comes top gets your visit.

Our client British Insurance knows the importance of domain name ownership and brand protection and owns .com, .co.uk, and hyphenated versions of their domain names to ensure that virtually everybody can find their products online even when they haven’t typed in the exact web address they saw in, say a newspaper article.

So when choosing domain names for your brand, choose wisely and a bit of extra outlay to register as many versions of your brand name possible is money well spent to catch all of the potential visitors out there. That way you’ll avoid the possibility of people saying “was it areoff.co.uk or areoff.com?”.

Search Engine Optimisation

Google warns against SEO companies

When you are looking for a search engine optimisation company who can deliver you effective long-term results in search engines, you might be tempted to go with those who promise you a number one position.

Read More »

Domain Names, Hosting, Search Engine Optimisation

Web hosting: do you know who you’re sharing with?

 Do you know what other websites are hosted on the same server as the one that is hosting your website? And why does this matter?

Read More »

Content, Design and Build, Online Marketing

Visitors love to quote

I provide website design services for a wide variety of insurance brokers and IFA’s. Fundamental to the success of these websites is in implementing calls to actions. One method we employ in getting visitors to their website to go beyond the stage of just browsing and probably moving away to a competitors offering is to use calculators and quotes engines.

Read More »

Design and Build, Online Marketing

Google wants fast web page design

If you’re using Google adwords for your pay-per-click campaign then you need to read this post on their official blog.

Read More »