As part of giving you the best advice when it comes to your website and helping you be profitable online we have some news for you: from 21st April Google is changing the way it ranks websites and displays the results to people when they make searches on mobile devices.
Google knows what device is being used when someone does a search. So from this date if your website is not considered mobile-friendly Google will stop showing your website to people who might have previously found your site when searching on their iPhone, Android, Windows or any other smartphone.
Go ahead and do a Google search now on your mobile. You will see some site have ‘Mobile-friendly’ next to them whereas others don’t – so Google is already determining which sites give a good experience to mobile users. Here is an example search for our own website:
Go ahead and give it a try on your smartphone. To check what appears next to your website in Google simple type… site:www.yourwebsite.com into the search bar.
Is my website mobile-friendly?
We have checked and your website it is not currently ‘mobile friendly. Your website was either designed when mobile-friendly as a concept that was not yet in existence or it was agreed at the time that mobile visitors were not a priority for your business online. However, technology moves on very quickly on the internet and since this time mobile-friendly web design has become the standard – when we build new sites they are usually done with mobile and other devices considered from the start. Plus, a large proportion of people are now using their smartphones to visit websites and do business online. So as part of our responsibility towards you as our client and for the benefit of your online marketing it is our duty to let you know about these changes, the benefits and the costs of implementation.
Why does it matter?
This is why it matters. And for those of you who don’t like clicking on links for fear of where they might lead… Ofcom has just declared (6th August 2015) that Smartphones have overtaken laptops as the most popular device for “getting online”.
What can be done to make my website mobile-friendly?
Making an existing website mobile friendly does involve work since the code that makes up the structure of your site has to be either modified or in some cases re-written entirely.
If you have Google Analytics set up on your website we are able to check for you to establish exactly what proportion of your website visitors are using smartphones. This section of your users won’t see your website listed in Google from the 21st April and you may loose business from potential customers who won’t see your website in search results.
What is the cost of fixing this?
Each website we design is bespoke so if you are interested in making sure your site is mobile friendly after April 21st simply respond to this email or call me on 07919 554592 and I will go through the options and prices for this work.
Will my website stop working altogether?
No, your website will still work exactly as it does now if a user visits it direct or searches for your website in Google on a desktop computer, laptop or tablet device. It will also continue to work exactly the same on mobile devices as it does now. The change that comes on April 21st is that your website won’t display in Google for people who are searching on their mobile – at least not until it is a mobile-friendly designed website.
I want to know more about the Google Mobile-friendly update
You can find out more information from Google about the changes here:
Please reply to this email or call me on 01702 668 150 for more information about the Google changes, how they display websites to people searching on their smartphones, and the potential impact on your business online.
If you’re still not sure about the benefits we have a page listing the 10 good reasons to have a mobile-friendly website.
Also published here: LinkedIn