February « 2008 « Areoff Insurance & Financial Website Design Blog

IFA’s are getting left behind

As regulation on IFA’s becomes stricter and demands for instant access to information increases, advisers needs to be up there with the big-boys and punching above their weight to stay in business.

Do more than just count

Have you visited a website lately and seen a hit counter lurking at the bottom of the page. Or perhaps you have one on your site?

Piling on the webpage calories

Now broadband is commonplace, webpages can easily contain more code, more images, more animations and the odd video clip because it will all download in a nano-second? If only that was the case. Not everybody is on broadband yet and even if they are speeds vary wildly and at peak times surfing web pages can slow to a fast crawl.

Is your email address really yours?

At Areoff we conducted a recent study of local businesses in Essex and found that a staggering 42% do not own their own email address. This shocking fact was gleaned by looking at advertisings on buildings, vehicles and in local newspapers and magazines.

Not done in a Flash

I am constantly amazed at other web design companies websites that are built either entirely or mainly using Flash. Yes, it is a ‘flash’ way of showing off your design and animation skills but this technology does not address many of the issues surrounding effective website design.

Choose your name well

A recent survey by UK domain name and hosting company Fasthosts found that 41 percent of business in the UK spend less than one hour deciding on the domain name for their online business.