As an example, they recently reviewed 77 websites in 2005 and 2006 over 130 visits and while the majority of websites did provide pertinent information and an easy to use design, around 25% did not.  The Financial Services Authority found that same websites were hard to navigate around and others failed to give the key information. However, they did set out examples of both good and bad and they are going to be checking to see if standards have improved by carrying out a similar review any time now.

This is why getting specialist help for your financial planning website design is essential. There is a lot to having an online presence and especially for a website concerning financial matters. 22 million people currently use the internet on a regular basis and 40% of these use websites to find information relating to products and services they are considering. 18% then go onto using the web to buy a product or service.*

In order to be able to present the information to the consumer you will have to implement certain features during the website design stage. You could consider adding in sections that contain articles, hints, tips, news and FAQs. Articles can be posted on all aspects of financial planning which the consumer can then use to search for what they are looking for. Financial planning can be complicated so giving the FAQs in plain, easy to understand English and doing away with the technical jargon is helpful. You can also give the consumer advice from your experience when it comes to all aspects of financial planning on the hints and tips page.

Also, consider including tools in the financial planning website design. These can be such as search features that allow the consumer to carry out a search based on the financial aspect they are interested in. Search tools can also be used on site to scour the article database.

Of course, you also have to give some thought to the actual layout of the financial planning website design. A website that is hard to navigate and which the consumer has to spend a lot of time just trying to find the links to information is useless. In cases such as this, usually they can do two things. The first is simply go to a website that is better laid out. The second is to make a purchase or decision that they will later regret. All links to the information and tools you are offering on the website need to be laid out in plain view. Boost your company’s creditability by adding “contact us” and “about us” pages – these will personalise the experience for the sure. Finally, adding a “news” page and keeping it updated on a regular basis can be a good way to getting new and regular content on your website, which will help its rankings in the search engines.

* Source: Mintel and MORI

For expert financial planning website design and programming contact us.

Just as it regulates the products, the FSA regulates websites to make sure that the consumer is being treated fairly. They look to make sure that clear and concise information is given and to make sure the website is easy to navigate.

They will be reviewing a snapshot of finance websites in the near future and they say they will crack down on those who are not offering the necessary information. When they investigated in 2005 and 2006, while many websites were up to par around a ¼ of the 77 websites they did review did have failings.

Studies from marketing research firm Mintel and MORI show that with 22 million people now using the internet on a regular basis and around 40% looking for information before buying, an easy to navigate, content rich website should be considered essential. Around 18% of those consumers who go online do so to buy a product. Providing honest and accurate information should be considered essential during the planning stage of an independent financial adviser’s website design.

The website needs to include the key information on the financial products that the firm is selling or promoting. Without this, the consumer cannot make an informed decision regarding the suitability. You should also give some thought as other tools and information you need to insert. This can be by way of articles, hints, tips and a FAQs page.

Just as important as putting the information online is keeping it up-to-date. An outdated website is frowned upon by the search engines and is no good for keeping consumers up on the changes. IT will knock any confidence they have in you straight away. During the planning stage of the independent financial advisers website design you should give some thought to include a News section. This can then be changed and kept up with the times on a regular basis. This allows the consumer to be aware of what is happening in the financial world. You can inform the consumer of any new products and any awards your products win.
When it comes to promoting the firm then consider adding in a background history page when planning your website design. Here you can introduce individuals to the company and include a short biography of key members of staff. You can also put a picture to the face by inclusion of photographs. You should also explain the experience key staff have in plain terms.

Always bear in mind during the planning that the independent financial adviser’s website design should be well thought out when it comes to navigation. A website that is hard to navigate around and for the consumer to find what they are looking for will put them off.

Individuals will not want to have to search for the essential information they require as this takes time. Therefore, put all the important information and links in an easy to find order on the homepage. Consumers will either leave your site or go to one that is easier to negotiate if they find your website hard to navigate around. Failing this, they could be tempted into taking out a financial product they know nothing about. This is detrimental to both the consumer and your business.

For expert independent financial advisers website design and programming contact us.

Factors that you should consider when it comes to the design and planning include giving the consumer tools. Tools can be used to compare the various financial products on offer. They can also be used to search for information relating to a specific financial product. Currently around 40% of 22 million who regularly use the internet do so to find information regarding a product they are considering purchasing. 18% of these then go on to buy a financial product online, so says research from MORI and Mintel.

Information should be considered when considering your independent financial advisors website design. This can be through articles that relate to all aspects of financial products. The consumer can then search for the product they are considering purchasing and find answers to questions. They are also able to learn about the product and decide if it is suitable for their needs. You can also make financial products easier to understand, this could be by way of a FAQs page, which explains products in plain English. Financial products and services are known to be filled with technical jargon. You can also give hints and tips on how to get the best out of a particular financial product.

In 2005 and 2006 the FSA reviewed a snapshot 77 finance websites and although the majority did well, one quarter failed. Some of the failings included websites that was hard to navigate and no key information given.
It is essential that standards be improved for independent financial advisors website design. Firms who are promoting financial products have to make sure that the correct advice is given to the consumer. With more and more people turning to the internet to shop, they are at risk of purchasing something that is not suitable if they are not given pertinent information.

When considering your independent financial advisors website design also include web pages that you are able to keep updated. Things you can include should be a profile of the company, the company’s history and background and a press section. By including a press section, you are able to update it regularly as times and products change. All these factors help build confidence on your company, too.

This keeps the consumer up-to-date with what is happening in the financial world. You could also include a newsletter in this section, which the consumer can either download or read online. By keeping your website updated, you will do better in the search engine rankings.

Having out of date information is not good; to get good rankings you need to change and update the content of your website regularly. Also, give some thought to including a links page. This can contain useful links to other bodies such as the Financial Services Authority and Citizens Advice, which show that you are being helpful to the consumer.

With careful planning; an easy to use web site; and lots of pertinent content, you will attract consumers. And if their online experience is good with you, they will keep coming back, time and time again. That is why your independent financial advisors website design is something not to be rushed.

For expert independent financial advisors website design and programming contact us.

While of course, you want to promote your services, you also need to provide the consumer with valuable and useful information, resources and tools. These can help them when they go looking for specific information regarding products and services. Financial products are not the easiest of things to understand and you could include information by way of FAQs, hints, tips and articles.

Keeping an article bank or archive, which can host articles based on all financial services and products that are available is a good way to inform. These can go towards the consumer making the right choice when they are buying. Currently there are 22 million individuals online and around 40% of these go online specifically to learn about a product or service they are considering purchasing. 18% of these individuals will then buy a financial product or service online.*

A well laid out website design can go a long way to bringing consumers to your company. The information and tools which you provide online can mean that both your company and the individual benefits. However, in order for the company to attract custom, then you have to get the website to feature highly in the search engines. This can be done with the content you add and by making sure that you keep the website updated.

Having outdated content on the website can be just as bad as having no content. Therefore, during the planning stage of the financial services website design thought has to be given about sections that can be included with a mind for updating. Useful web pages could be relating to news for example. This can be news on the company and the services and products that are available. A company newsletter could be made available for download, or made available to read online. Awards past, present and future could also take space on the website.

Another useful feature that can boost the content is the background history of the company. This can be from past to present and could be adapted in the future. When planning this feature of your website design you should give space to photos of the key staff. Also, provide background information on them and include photos. By personalising the website, it will help build the user’s confidence in you as they will not be dealing with a faceless website but will see a proper, living and breathing company.

During the planning stage give some thought to tools that you can incorporate which can make life a lot easier for the consumer. A search tool will allow them to find the information they need quickly. It could also allow them to compare the cost of products and services. By introducing a search tool this makes the website more accessible and easier to navigate around while at the same time providing the much-needed information. Look to create a clear and concise, content rich website that is pleasant and easy to navigate when it comes to the your financial services website design.

* Source: MORI and Mintel

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With this in mind you can see why getting a website online is essential for your business. However, careful thought has to go into a financial advisers website design during the planning stage to ensure you get it right. Sadly, it isn’t just a case of putting up any old website that your neighbour / nephew / friend has designed (unless they are a web designer of course!)

Of course, you want to promote your financial products but you also have to make sure that you will not be mis-leading about them. The Financial Services Authority (FSA) watches over the financial sector to ensure that the consumer gets a fair deal. They also do the same when it comes to financial websites, so ensuring is compliant is of the utmost importance.

When considering the financial advisers website design you need to make sure that the layout is going to be transparent and easy to navigate. There should be clear links to all the vital information needed to help the consumer choose their products. Consumers will not want to go searching to get to the information they will want to go straight there. If the website design is hard to navigate then they will simply choose to go elsewhere to buy.

You can incorporate tools into the website design. This will allow the consumer to search for information relating to financial products or it can allow them to compare the rates of interest on loans or mortgages, as an exmaple. A consumer can do much with the search tool that will lead them to getting the information needed.
When the Financial Services Authority reviewed a snapshot of finance websites in 2005 and 2006, they did find the majority were well thought out and carried pertinent information. However, out of the 77 websites that they did look at, a ¼ of them did not provide the key information and others were found to be hard to get around. The FSA have said they will crack down on those who are mis-leading the consumer particularly when it comes to web-based advertising.

During the planning stage of your financial advisers website design consider what you can do to not only promote and sell your products but also what is best for the consumer. A well-planned website should not only benefit the consumer by giving them the advice needed when considering buying a financial product. It should of course work to the advantage of the firm by promoting them and the products they sell. However, research has revealed that around 40% of independent financial advisors do not have a website. 55% believe that their website is no more than an online brochure that is there to promote their services and products.

The financial advisers website design should include information and this can be by way of articles. Articles can be written on various aspects of financial matters they can also give the consumer the information they need for the consumer to be able to get the right product. You can also supply a FAQs page that demystifies financial products and services by explaining them in plain English. In summary, by incorporating a good design with lots of content and relevant information, your website should will work hard for you and bring in more business.

For expert financial advisers website design and programming contact us.

Research from MORI and Mintel reveals that around 22 million people use the internet on a regular basis and around 40% of these go online to find information about financial products before they buy. 18% then go on to buy a product online to benefit from the savings they can make. However, it is essential that you give them the correct advice and do not mis-lead consumers.

The key facts regarding the products the firm sells are essential and should be easy to find. The consumer could turn away if they struggle to navigate the website for the necessary information. They could abort their purchase in frustration or they could buy a financial product that is not suitable. By including articles, hints, tips and FAQs regarding the products into the IFA website design the consumer gets access to the information needed. The advisor also gets their products out there and both parties benefit.

The Financial Services Authority (FSA) regulates the websites of financial advisors. In 2005 and 2006, after reviewing a snapshot of finance websites, they found widespread failings. Some sites failed to give the consumer the key information while others were hard to navigate around which led to confusion for the consumer. Following this, the FSA set out examples of both good and bad and they will be reviewing finance websites again imminently. The FSA say they will crack down on those firms who offer poor IFA website design to the consumer.

When designing the website you should give some thought the inclusion of an “About us” page. This can consist of the company history, awards and achievements that have been gained and a page dedicated to key staff members. You should also add in links to organisation related to financial services and products such as the Financial Services Authority and the Citizens Advice. By doing so you will show that your company plays fair.

However, thought has to be given to the IFA website if you want the website to hit the top of the search engines. The higher your website gets on the popular search engine rankings, the more consumers will be drawn to it and the more business you will do. Individuals who use search engines will rarely go past the first couple of pages when clicking and if your website is listed on the 50th or more then it will not be visited. Getting your products and information out there is essential and around 40% of independent financial advisors have admitted to not having a website. Others say that the site is more like a brochure, which will not attract a high search engine ranking.

One of the main factors that have to be taken into account during the planning of the IFA website design to get higher rankings is updated content. By updating the content on the website in line with changes, you are more likely to get higher a placing. You should include good, clear and concise information, add pages such as news regarding the company, financial products, and offer your newsletter for download.

For expert IFA website design and programming contact us.

When creating a website aimed at selling and giving information on financial products then you need to give the essential information and key facts. When the Financial Services Authority (FSA) reviewed a snapshot of financial websites in 2005 and 2006 they found that while the majority did well, some failed when it came to giving key information. Some websites were found to be badly designed when it came to the consumer working their way around the website. This ultimately leads to frustration for the consumer if they cannot find the information needed. It can mean that the consumer buys without taking advice. It can also mean that they simply go elsewhere for the information and ultimately the product.

When considering a financial advisors website design other factors are just as important. Getting the consumer to the site in the first place can be an obstacle to overcome. If you are not very high up on one of the most popular search engines then the consumer will not find you. If you want to improve on your rankings, you need to look at including more keyword rich content. Some of the pages you could include could be articles, hints, tips and FAQs. These not only boost the sites rankings in the search engine but also inform the consumer about various aspects of financial products.

Of course, giving visitors to your site some background information regarding your company and the products should also be considered during the planning stage of the financial advisors website design. This section could include the history of the company and any awards for the products or services you have won. It could also include photos and a biography of key staff. Knowing who you are dealing with and the background of the company can all improve faith in the company and products they sell.

Building a website and paying close attention to the details in the website design can pay dividends. Figures from marketing research companies MORI and Mintel say that there are currently around 22 million individuals found online on a regular basis. 40% of these go online to find as much information as possible regarding the financial products they are considering buying. 18% of them actually go on to purchase a financial product through a website online.

There are other factors which can improve the website drastically and which can give the consumer a great deal of help when it comes to buying. When planning the financial advisors website design remember to include tools. Tools which the consumer can put to good use, and which will be seen as favourable in the eyes of the FSA include a search tool and comparison tool. These will allow the consumer to make a search of loan, insurance and mortgages to find the best one suitable for their circumstances. The comparison tool will allow them to compare mortgages, insurance and loans of the same type for the right price and which best meets their requirements.

For expert financial advisors website design and programming contact us.

There is a lot of information that you can make available for the consumer. This can make choosing products and deciding which is most suitable easier and does the job the website is supposed to do. Articles can be included in the design to give the user an insight into what the products are capable of doing. The articles can be divided into relevant sections; this ensures that navigation is made simple for the consumer. You can also include sections that hold hints and tips that again go a long way to helping the consumer make the right choice.

However, there is more to planning a financial consultants website than just adding the content. Once the website is up and running then keeping it up-to-date is essential. Keeping the consumer informed of current trends and new products along with changes in financial products is essential. The inclusion of a news web page can make this easy, as can making a newsletter available.

The content you include on your website is so very important. The Financial Services Authority (FSA) regulates financial websites just as they do financial products. They ensure that consumers are treated fairly and information is clear to understand. In 2005 and 2006, they reviewed 77 finance websites and found the majority did come up to scratch. However, around 25% of them were found not to give pertinent information relating to their products. Some websites were also poorly designed and hard to get around. The FSA are going to be reviewing a snapshot of finance websaites again in the future and say they will crack down on those who they believe are mis-leading consumers with sketchy or incorrect product information.

Careful thought also has to be given to the financial consultants website design if you want your website to feature highly in search engines. The higher up your website is on the search engine then the more people will know it is there. MORI says that around 22 million people now go online and roughly, 40% of these do so to find out information regarding products they are considering buying. Research from Mintel highlights that 18% of these will then go on to buy a product online. As your website will be viewed by so many consumers – and potential customers – looking for advice and information, ensuring the information on the website is correct is imperative. Also, if the website is hard to navigate then consumers could make a rash decision when it comes to buying. On the other hand, they could also leave the website and go elsewhere.

A website can boost business along with ensuring the consumer gets the information needed. However currently it is thought that around 40% of independent financial advisors do not have one. A portion of those individuals that do have their own website say that their site is nothing more than an online brochure. A well-planned financial consultants website design will be more than this and can ensure that both the company and the consumer benefit.

For expert financial consultants website design and programming contact us.

The failures included not giving the key information needed and designing a website that was hard to move around. If the website design maks it hard to navigate then the consumer will go elsewhere or they could make a rash decision from not having information and end up with a product or service that is not suitable.

As the website is for giving financial information  then of course making sure there is plenty is imperative. Therefore, consideration has to be given at the planning stage of your financial advice website design of what to include. You will certainly have to give the key facts of financial products, but then you also want to give advice, hints, and tips. All of this information must be easy for the user to find.

However there is far more to just designing the website, you need to look at attaining good rankings in search engines. The financial advice website design even comes into play here. While you will want to include pages such as “about us”, “contact us” and “news”, you have to give thought to including other content.  Just as important is the fact that you should update the content you include on your website on a regular basis. A stale website is not in your best interests nor is it good for the consumer.

If you include a news page then this can updated whenever new financial products or services come out. This will probably be one of the easiest sections you are able to keep up-to-date; however, other sections should be regularly up dated too. A company profile can also be kept up current by changing information such as awards and achievements of the key staff and updating photos of them.

Research from MORI and Mintel saying that over 22 million individuals have access to the internet it is essential to make the most of your company website. Around 40% of these individuals use websites when it comes to finding financial advice. 18% then decide to buy their products and services online. Despite these figures around 40% of independent financial advisors, do not give thought to their website design. Around 55% claim that their website is no more than an “online brochure”. However, with a carefully thought out and well planned website your company can blossom. Along with this, the consumer can gain all the information needed.

For expert financial advice website design and programming contact us.