Excellence in Web Design

In this day and age, the first point of contact between a customer and a provider is often the website. This site needs to be attractive, welcoming and easy to navigate. And with all the competition out there, it takes a lot to stand out. The sites created by Areoff Ltd combine the latest technology with simplicity and ease of use.

The quality of design is combined with a commitment to ensure these sites get the attention they deserve. Areoff’s services include the unbelievably important search engine optimisation (SEO), which brings users to ther sites – without that they are purposeless.

“Areoff specialises in providing bespoke website design solutions to clients in the insurance and finance sector,” explained Andrew Areoff, Managing Director. “Our approach to developing SEO effective websites that are visible, functional, usable and credible enables our clients to make more money on the internet.

“Our experience of providing websites to clients in this sector means we understand the need to market effectively on search engines, promote products and services professionally, maintain interest amongst visitors, and make the process of application, purchase or enquiry as hassle free as possible.

“There has never been a more important time to capitalise on the potential of to sell more products and get increased enquiries online in the current challenging economic climate and our website design services are tailored to deliver results for our clients”

Insuring against the credit crunch

It seems the credit crunch is certainly here and it’s got more bite than a fresh new apple. So is it time to cut back on spending on your online business? Certainly not. During times of economic uncertainty, selling online can prove to be more cost effective than traditional methods.

There will also be more people shopping around online to see if they can get a deal during this time. So the internet can be a win-win situation for your insurance and finance company. It’s an industry that is ideally suited to marketing and selling online – your products are commodities that are sold mainly on price and features rather than the more tangible aspects of say, clothing or cars.

So what’s best of way of investing your budget wisely when it comes to your online finance or insurance business?

First you need to take care of the essentials. Make sure your website is up to date, works fully in all aspects (that include forms that work properly and don’t produce strange error message), has positive and prominent calls to actions, positive sales messages and both easy and intuitive for your visitors. These are the basics that you need to make sure of in order to ensure the user experience of your visitors is as good as it can be.

Then you need to address other usability features than can make your online business more compelling for users. These can also help cut your costs. Setting up live-chat and call-back forms are an excellent way of interacting with visitors to your website as well as clearly presenting the more traditional forms of contact like telephone and email (yes, this is now ‘traditional’) Such features are often far cheaper to run than call centres and give visitors to your website an added re-assurance that your are friendly, helpful and dedicated to customer service.

And of course our old friend, SEO. If you are relying on paid-search through pay-per-click listing on search engines, you are probably suffering from hyper-inflation. The rapid increase in the cost of clicks for insurance and finance related searches surely eats into the returns you make on a sale derived from this method of advertising. This is where technical and content based SEO comes into play. On a longer-term basis, investing in SEO that will achieve you better results on the non-paid sections of search engines is better value for money, although not the instant hit you get with pay-per-click. However a sensible strategy and a long-term approach often results in better quality traffic for a lower cost per sale than clinging onto the top-positions in paid-search advertising.

At Areoff, we focus on enabling our clients to succeed on the internet in the long-term. We help bring about sustainable and effective results both straight away with good website design but also professional SEO services and consultancy that will enable our clients to see their way through the credit crunch and be poised to exploit the economic upturn which naturally follows.

IFA’s are getting left behind

As regulation on IFA’s becomes stricter and demands for instant access to information increases, advisers needs to be up there with the big-boys and punching above their weight to stay in business.