Taking a closer look at FAQ’s

We are currently redesigning an insurance website for our client and as part of this process, the content is being carefully considered and reworded.

We are now looking at the content on the FAQ’s page. This is one of the most important pages on an insurance website because you can be held liable for what information you provide here since you are providing specific answers to real and/or likely questions posed by customers.

Not only do you need to ensure that the FAQ’s are factually correct but it is also worth the time and investment in crafting wording that is easy to understand and engaging – an approach that is largely absent in policy documents. After all, it is the FAQ page that is an popular ‘bolt-hole’ for visitors to your website when they cannot make sense of the insurance policy documents. So if this page doesn’t make things clear, then you could have lost a golden opportunity to provide information to users in a more straightforward, bite-sized way and assist them make a decision about whether your insurance is right for them.

We provide a professional website copywriting service to our insurance clients to enable them to communicate effectively to visitors in order to sell more policies, while at the same time being sensitive towards FSA compliancy.

Visitors love to quote

I provide website design services for a wide variety of insurance brokers and IFA’s. Fundamental to the success of these websites is in implementing calls to actions. One method we employ in getting visitors to their website to go beyond the stage of just browsing and probably moving away to a competitors offering is to use calculators and quotes engines.

Why should I give a blog?

At Areoff we’ve only just got round to setting up a blog to comment on the website design industry and to give our visitors expert opinion and information on making their websites generate more income for their company but it is proving to be both a fruitful and cathartic task.

I have a passion for the website design industry as well as making my living from it. Every day I come up with inspiration for new blog posts as I see things good and bad across the web. If you have a passion for the industry you are in and you can talk with some knowledge about your products then a blog is well worth considering.

Why should I blog? Well, it is a great way of marketing your business online since it gives your visitors a wealth of information about your products, services and the industry and shows that you are an expert in your field – most customers want to deal with specialists as they feel this will result in getting good advice when they want to make a purchase. This is perhaps the most powerful reason for blogging and this is clear from a payment protection insurance blog section we run for one of our clients. I would feel confident in placing my insurance with this company (even if they are my clients).

Blogs also draw a bigger audience as your posts as submitted and displayed in blog directories like Digg.

This means that your website will have improved SEO rankings and the likes of Google often display blog results in as little as one day. True, your visitor will end up at your site via a blog directory, but it’s better for a larger volume of visitors to come to you through another site than a lot fewer arriving direct.

The pages and pages of unique (because you’ve written it yourself or paid a content specialist like Areoff to ghost write for you) will help boost your website’s SEO rankings too since search engines are looking for relevant, targeted content to enable them to differentiate between the vast number of sites that may be selling exactly the same products and services.

So get ranting, I mean blogging today and be an authority on the web for your product and service.

I shall return to blogging soon with a post along the lines of ‘top 10 tips for blogging’.