Visitors love to quote

I provide website design services for a wide variety of insurance brokers and IFA’s. Fundamental to the success of these websites is in implementing calls to actions. One method we employ in getting visitors to their website to go beyond the stage of just browsing and probably moving away to a competitors offering is to use calculators and quotes engines.

Areoff provide web design services on a long-term basis for British Insurance. Each of their payment protection insurance product web pages has an inline quote. This means that getting an instant quote for insurance is simple and extremely fast since the quote form is constantly and permanently visible. There are just 2 or 3 simple fields to fill in, hit the quote button and bingo, you have a price for your insurance and alongside, an apply now button. All of this makes for positive calls to action which results in higher levels of conversion.

We have also kept the quote form as simple as possible and dare I say it, idiot proof. If there are any misunderstandings or confusion about what is being asked, the user will navigate away and probably jump ship to another website.

We also employ the same techniques for our other clients including Trafalgar Risk Management who have an instant quote page on their website. This particular insurance contains more variables that have to be answered in order to provide a quote but the process is still straightforward and instant.

Above all, we always try to avoid asking for personal information such as name and email address. Unless you want to capture this information in order to market to the user at a later stage or for them to return back to the site to action their quote, always try and avoid asking for this information since this will put many visitors off getting a quote. The minute you ask for a means of contact, most visitors will avoid getting a quote unless they really have to because they don’t want to be phoned and emailed, and risk having their persoanl information sold on. Consideration of important factors like this can make all the difference between a site that sells insurance online on a regular basis and one that doesn’t.

For a free consultation on insurance website design contact us today.