Designing logos
We have been developing a logo for a new insurance company to be launched in the US.
Today we have been working with our client to design printed stationery in advance of producing a website for this new online business.
This was the brief from our client:
Profile
UV is a trading name of UV Limited.
The name has been chosen because it is both short, memorable and we have the domains to launch the company online.
The company will exclusively sell redundancy and unemployment insurance.
Market position
The brand is direct to consumer. However, we will be attracting affiliates and corporate customers who will in turn sell directly to customers.
The brand should be high end, aspirational, trusted and a credible provider of insurance whilst being modern.
The brand should be mainstream but has the same aspirational qualities of Apple where the product has a cache and is desirable.
The geographical market is both UK and US.
Current situation
The brand and website is not yet live and therefore will be a new player online.
Target market
The demographic for this brand/website is
- Age – anybody with a job
- Gender – male + female
- Marital status – any
Budget
The budget for this particular stage of the project concerns the brand/logo design.
The budget for this logo design is £2000.00
Required format
We require logos to be designed in high resolution suitable for use in other formats such as paper-based advertising.
We require logos in an editable format should our client require tweaks/other variations in future, although we would come to you for major design developments.
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