Why it pays to keep your website up to date

Welcome to the latest version of the Areoff website. Not a great deal has changed under the bonnet but we are now an award winning website design and SEO company. We have also angled our sales message towards our largest sector of clients: insurance and financial websites.We have a portfolio of customers in these sectors selling both niche insurance products such as payment protection insurance, pension annuities, credit card and bank charge claims as well as those selling general insurance and IFA’s. We have also taken a look at how we describe what we do and how we do it. After much deliberation have decided to keep it simple: website design and SEO.

So why does all this matter beyond the point of me going on about what, how, where and who?

As we head into a recession the obvious reaction is to put the website on the back burner to save costs. This could turn out to be a bad move. More and more people are using the internet as their first port of call when looking for insurance and finance products as well as almost all other products and services. Your company online is competing with all those around you in trying to capture the attention of potential customers with your products, prices and service.

One of the easiest ways to loose the attention of visitors is to have a site that is not up to date and doesn’t present your company in the best way possible.I’m not just talking about making sure you have a pretty looking website (although the design and look of your website is highly important). All the bells and whistles are superficially great but pointless if your site is not up to date with your latest and most competitive products. You should also keep your site current with the latest news and unique content (like informative guides) about your company like awards, association membership and other credibility building information. Now is the time for all companies to work harder to generate new business and retain the loyalty of existing customers by communicating about your company on your website in the best way possible.