Date: January 1999 - current
The challenge
We have been providing a complete website design service for this client since 1999 and since then their online business has evolved and grown massively. British Insurance are now positioned as a highly competitive provider of insurance on the internet.
During the last 12 months we have been working to further improve the British Insurance website to enable our client to achieve even more sales online. The main issues that needed to be addressed were:
- Improve natural SEO rankings and achieve more sales from this route
- Enable re-listing of website in Google index after a ban imposed on a previous owner of the domain name
- Place greater emphasis on key business and product selling points
- Enhance instant quote and application form functionality
- Improve usability and functionality throughout the website
Work undertaken
- Redesign and recoding of web-pages to help natural SEO
- Integrated instant quotes to replace pop-up instant quote windows
- Increase prominence of contact details
- Greater emphasis placed on awards as a selling point
- Entire redesign of application form to streamline question set and user experience
- Implement print-friendly pages from within existing web-pages
- Streamline navigation to place emphasis on productsSite-wide restructure of content
The results
- Britishinsurance.com was re-listed by Google
- First page results in Google and other major search engines for most popular and competitive search terms*
- Signifcant increase in traffic from natural search results
- Superior user experience from design and functional improvements
- New code structure means that future updates are easier to implement
Search engine optimisation benefits
www.britishinsurance.com currently ranks number 1 in Google for the most popular product search terms ‘payment protection insurance’, and on the first page for ‘mortgage protection insurance’, ‘loan protection insurance’, and ‘income protection insurance’.* This is a highly competitive area of insurance on the internet and the British Insurance website competes with and often ranks higher than larger providers who would expect to have far greater SEO budgets.*
Simon Burgess, Managing Director of British Insurance Limited comments, “Over the years Areoff have proven that they are simply the best for the job. The benefits of using them for our website are clear – their skills, experience and passion are reflected in our website and this enables us to make an annual profit of £millions and a return on investment of over 1000%”.
The work continues
The process of designing, building and maintaining a website for a client such as British Insurance is ongoing. We work with them to evolve and grow their online business to keep pace and ahead of their competitors and the changing patterns of internet usage. We are currently working on a suite of new features which will further enhance the British Insurance website and help lead to even better sales for our client.
Visit their website at: www.britishinsurance.com
*Information correct @31.01.08 for UK search.