Andrew Areoff
My roots are in the print industry – my father owned the firm so I grew up surrounded by the tools of his trade; print machinery, type, paper, ink. I inherited the business in 1993 and recognised that in order to thrive I had to embrace what was then the latest print technology such as desk-top publishing and increasing automation. This technology led industry was constantly evolving and by 1998 I knew the internet was going to be the way forward for effective business communication. Why print brochures and forms when they can be viewed online and edited without the need for expensive reprints? As a result, I studied web design and soon began to offer a website design service to my clients in the insurance and financial services industries.
Industry players trust us to ‘do a good job’ and since the late 90s, we have continued to embrace developments in online marketing. The very concept that’s shaped my career – business evolution and embracing technological change – is what I encourage businesses to do today. To compliment this focus, I am a keen photographer and have shot the images on this website as well as providing this service for our clients.
