As an example, in the insurance and finance industry, websites are checked to make sure that fairness is foremost by the Financial Services Authority (FSA). In 2005 and 2006, they reviewed 77 websites after paying 130 visits. Their findings revealed that while the majority of websites did play fair, one quarter of them failed when it came to providing the key information. Some of the websites visited were also hard to navigate around which led to frustration. A website that is hard to navigate can put off the consumer and get them to shop elsewhere or can lead to them buying rashly.
Market research shows that there are some 22 million individuals having access to the internet and using it on a regular basis – this shows how your company can benefit. Around 40% of these users go online to websites to learn about services and products with an eye on buying. 18% of people do actually make a purchase online.
Getting advice for your website design should be considered when it comes to the design and planning.
There are many ways you can implement useful information and tools into the website design. One of the best ways of introducing information is the use of articles. Articles can relate to the products and services you are offering, they can also be kept updated on a regular basis. These can be organised into different categories under different headings, which makes finding them a lot easier.
Of course, you will need to give some serious thought at the planning stage for website design in Basildon as to what content you are going to include in the website. The usual pages should be included such as “about us”, the company history etc in order to personalise the experience. But others should also be considered if you are to get good rankings on the search engines. The higher the listing your website has, the more consumers are able to find you. Consumers will very rarely look beyond the first couple of pages when making a search online so it your website is listed on the 10th or so page, it will not get noticed.
Another important factor to gain higher rankings is to update your content on a regular basis. You should also give some thought to including a links page in the website design in Basildon. Here you could feature useful links to independent advice and help sources such as the Citizens Advice or the Financial Services Authority. You can also include a news page, this can be local news or news relating to the products and services that the company sells. A news section is one of the easiest sections of a website to keep updated and it can include a company newsletter.
As you can see, website design in Basildon isn’t just a case of throwing up any old website. It takes time and the knowledge of an experienced professional in order for you to maximise its potential.
For financial website design and programming in Basildon contact us.