It goes without saying that while you will want to promote your company’s products and services, they must be advertised honestly. The correct information should also be given and this should be clear to understand and easy to find.
During 2005 and 2006, the FSA reviewed over 77 websites paying over 130 visits. During this time, they found that the majority did meet expectations. However, a quarter of those reviewed were found to have not included key information or the website was difficult to navigate. If the website is hard to get around then the consumer will usually choose to look elsewhere to buy. However, they can also be tempted into making a rash choice regarding products and buy something that is unsuitable for their circumstances.
When considering your web site design give some thought to the fact that, say MORI, over 22 million individuals now have access to the internet. Mintel also adds that around 40% of these people go online to research products or services that they are considering purchasing. 18% then do buy a product or service online. With this in mind the correct layout and design is essential if you wish to draw consumers.
The content plays a big part in how successful your website will be. A lack of content will mean the website will not even reach the search engines top pages. The majority of consumers will not bother to look beyond the first or second page when searching. The more content you include within your website the better the chances are that you will get a higher ranking. The same goes when it comes to keeping your website updated.
Information can be given out in many different ways and these should be considered during the planning stage of your website design. You should consider laying out a webpage that will hold an article database. This part can contain articles that explain your products and services to the consumer. They can also be reviews of the services or products that your company offers. They should be divided into categories which are easy to navigate around, and which the consumer is able to find easily.
Pages such as “About us” and “Contact us” will help personalise the user experience and help build confidence that you are a real, living and breathing organisation and not just a faceless website. Photographs of key staff will help add weight to this.
A specialist in website design for Colchester will suggest the inclusion of a news page. This could be for information that is related to new products or industry changes. It can be used to explain and make the consumer aware of new products and services that are available. Again updating the content that you choose to include on your website is essential.
For financial website design and programming in Colchester contact us.