The failures included not giving the key information needed and designing a website that was hard to move around. If the website design maks it hard to navigate then the consumer will go elsewhere or they could make a rash decision from not having information and end up with a product or service that is not suitable.
As the website is for giving financial information then of course making sure there is plenty is imperative. Therefore, consideration has to be given at the planning stage of your financial advice website design of what to include. You will certainly have to give the key facts of financial products, but then you also want to give advice, hints, and tips. All of this information must be easy for the user to find.
However there is far more to just designing the website, you need to look at attaining good rankings in search engines. The financial advice website design even comes into play here. While you will want to include pages such as “about us”, “contact us” and “news”, you have to give thought to including other content. Just as important is the fact that you should update the content you include on your website on a regular basis. A stale website is not in your best interests nor is it good for the consumer.
If you include a news page then this can updated whenever new financial products or services come out. This will probably be one of the easiest sections you are able to keep up-to-date; however, other sections should be regularly up dated too. A company profile can also be kept up current by changing information such as awards and achievements of the key staff and updating photos of them.
Research from MORI and Mintel saying that over 22 million individuals have access to the internet it is essential to make the most of your company website. Around 40% of these individuals use websites when it comes to finding financial advice. 18% then decide to buy their products and services online. Despite these figures around 40% of independent financial advisors, do not give thought to their website design. Around 55% claim that their website is no more than an “online brochure”. However, with a carefully thought out and well planned website your company can blossom. Along with this, the consumer can gain all the information needed.
For expert financial advice website design and programming contact us.