When creating a website aimed at selling and giving information on financial products then you need to give the essential information and key facts. When the Financial Services Authority (FSA) reviewed a snapshot of financial websites in 2005 and 2006 they found that while the majority did well, some failed when it came to giving key information. Some websites were found to be badly designed when it came to the consumer working their way around the website. This ultimately leads to frustration for the consumer if they cannot find the information needed. It can mean that the consumer buys without taking advice. It can also mean that they simply go elsewhere for the information and ultimately the product.
When considering a financial advisors website design other factors are just as important. Getting the consumer to the site in the first place can be an obstacle to overcome. If you are not very high up on one of the most popular search engines then the consumer will not find you. If you want to improve on your rankings, you need to look at including more keyword rich content. Some of the pages you could include could be articles, hints, tips and FAQs. These not only boost the sites rankings in the search engine but also inform the consumer about various aspects of financial products.
Of course, giving visitors to your site some background information regarding your company and the products should also be considered during the planning stage of the financial advisors website design. This section could include the history of the company and any awards for the products or services you have won. It could also include photos and a biography of key staff. Knowing who you are dealing with and the background of the company can all improve faith in the company and products they sell.
Building a website and paying close attention to the details in the website design can pay dividends. Figures from marketing research companies MORI and Mintel say that there are currently around 22 million individuals found online on a regular basis. 40% of these go online to find as much information as possible regarding the financial products they are considering buying. 18% of them actually go on to purchase a financial product through a website online.
There are other factors which can improve the website drastically and which can give the consumer a great deal of help when it comes to buying. When planning the financial advisors website design remember to include tools. Tools which the consumer can put to good use, and which will be seen as favourable in the eyes of the FSA include a search tool and comparison tool. These will allow the consumer to make a search of loan, insurance and mortgages to find the best one suitable for their circumstances. The comparison tool will allow them to compare mortgages, insurance and loans of the same type for the right price and which best meets their requirements.
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