With more and more consumers taking advantage of getting the cheapest deals online for their insurance, them having access to the vital information is essential. It is only by providing this that they are able to decide if the product is suitable and make an educated choice.
The Financial Services Authority regulates insurance advisers along with the products they sell. This is to make sure that the consumer is not mis-led, particularly when it comes to advertising. Consumers will not want to search around for the links to the information needed for them to be sure a product is suitable. Therefore, the links need to be clear. Without them, the consumer could rush into buying insurance that is not suitable and which, in the worst case scenario, they cannot claim against.
When giving thought to your website design, consider adding pages that give numbers of useful organisations. As an example, these could include the Financial Services Authority and the Citizens Advice. You also need to give your company information as this will personalise the consumers’ experience. Upload photos, names and information on all the key members of staff and give the background of the company too. You could also give the consumer information regarding qualifications the company holds - these of course should be explained in easy to understand terms.
All this will go to making your business more credible online and will go a long way to ensure your insurance advisers website design success. The FSA investigated the online finance sector in 2005/2006 and this led to many changes and improved website design. The FSA visited the websites of 77 firms over 130 visits and although the majority of websites did meet the required standards, a quarter did not. These failed to point out the key facts of the products that were being offered for sale online and were the sites were hard to navigate around.
The FSA take website design very seriously as they do the selling of products. They will be reviewing websites again imminently and say they will take action if needed against those who they perceive continue to mis-lead consumers.
According to MORI, over 22 million people go online on a regular basis and18% of these individuals do make a purchase online with a financial website when it comes to taking out insurance. 40% of consumers also venture online with an insurance website specifically to gain help, advice and information on the insurance products they are considering buying, says research from Mintel.
With this in mind, it is essential when giving thought to the insurance advisers website design to ensure that information is made available to the consumer. This information can consist of various articles on every product that is available for sale on the site. It can also include a FAQs page that explains the technical jargon that is commonly associated with financial products and in particular insurance. You can also consider adding tools that the consumer can use to search for the best and cheapest product for their needs.
Contact us to find out how Areoff can design you an effective insurance advisers website.