It is essential that consumers do get access to vital information regarding any loan they are considering taking out. There are currently around 22 million people online and 40% of these do go online to websites to find information and advice regarding products they are considering buying. 18% then do go onto buy a product from a website (Source: MORI and Mintel).
The Financial Services Authority (FSA) regulates financial websites just as they do the products. They are looking for fairness and an easy to navigate site. In 2005/2006 they reviewed 77 websites and found that a quarter of these failed to give pertinent product-related information. This could mean a consumer makes the wrong choice when buying online.
Some finance websites were found to be hard to navigate. Thought has to be given to the loans website design when it comes to the layout. A website that is hard to find your way around leads to the consumer becoming frustrated and often buying a product rashly. On the other hand, it can lead to them simply turning away from your site and going to another.
Consumers do go online to not only get information, but to take advantage of the savings they can make. However if they are not given the correct advice at the time of buying then they are at high risk. The Financial Services Authority will be reviewing a snapshot of websites again in the near future and they hope to find improvements when it comes to web based advertising.
There are many ways that you can bring information to the public. When considering the planning of the loans website design, give some thought to the pages that could be added. Of course, the usual ones would include a company profile; this is where you could add profiles of key members of staff. Add in photos and a description and qualifications of each. You can then update this information as and when needed. The majority of websites have a contact page and this gives security to the consumer that they are able to contact someone by email or phone if they should need to.
Other loans website design information should consist of help by way of hints, tips and articles. An articles section can be updated on a regular basis to keep up to date with what is happening in the loans world. Articles on different topics of loan can help the consumer to understand loans and the different types. They can help the consumer to choose which would be better for their circumstances. An article or product search feature should also be considered as this makes the website easier to navigate. The consumer could use a search feature to quickly find information relating to the product they are looking to purchase. They could also benefit from tool that allows them to compare products in order to find the best deal.
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