The independent regulatory body the Financial Services Authority (FSA) keep an eye on websites that are designed for selling financial products just as they review the selling of the products themselves. In 2005/2006, they reviewed 77 firms over 130 visits and while the majority met their expectations, some did not. They found that around a quarter of the websites visited were hard to navigate around which made finding information difficult. Some even failed to provide the pertinent information.
However, thought as to be given to other aspects of mortgage advisors website design too. Key information is vital but so are all aspects of buying a mortgage. Resources and information should be provided to the consumer by way of adding articles on a regular basis and making sure they are updated. This will allow consumers to learn about the products and which might be the most suitable for their needs. Just as important is the company themselves. You will want to make sure that you allow individuals to get to know you. This way you give them a sense of security. For example, if you have them, then highlight any awards that your products have earned.
A company profile that includes photos of the key members of staff and a description of their achievements can be added into the mortgage advisors website design. However, this should not be the end of it - when the website is up and running you will need to keep this up dated with the latest information as time passes.
Having a company website should be considered essential. There are over 22 million users online and around 40% of those using a website to find information relating to products that they are considering buying (source: MORI). Around 18% of these then go on to purchase a product online, in this case it could be a mortgage from you, says Mintel. If the design of the website is poor and a consumer struggles to find the necessary information then they might turn away and go elsewhere. This of course defeats the whole object of your website in the first place.
Thought should also be given when looking at mortgage advisors website design to good, keyword rich content. Many websites fail to get top listings on popular search engines and so do not get the consumers’ attention. This can be in part due to having irrelevant content. Adding pages such as the services you offer, a contact page and jobs and keeping them current should be added if you want to reach better rankings. You should also consider adding a “press” page where news alerts can be published and add a section where any press releases you issue can be added. The more information you give about what you do then the better it is for your company and potential consumers.
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