Online marketing for insurance and financial services business
As well as providing expert website design for our clients in the insurance and financial services sectors we have a track-record of proven success in helping deliver better online marketing. For the projects we work on this translates into increased visibility on the internet, driving more enquires and sales both online and offline.
SEO is the bedrock for any online marketing strategy and all websites we design and build at Areoff® are naturally search engine friendly. We apply these same principles of delivering search engine friendly sites if you have an existing website that is underperforming in search engines.
Paid search (also known as pay-per-click advertising) on search engines and more recently on social media sites can be an immediate source of traffic to your website and potential sales for your business. At the same time we recommend that paid search should not be viewed as a quick and easy replacement for the other online marketing elements such as natural SEO. We use our expertise in delivering paid search campaigns by crafting engaging and effective high Quality Score ads, designing and building effective landing pages as well as optimising your spend where it will generate the best return on your investment.
Content and online PR is crucial to any website which is looking to punch above it’s weight online. No longer is it possible to get away with a static website which is rarely updated and does not regularly offer new and relevant content to potential visitors. This is where content is key and we use our experience in sourcing high-quality copywriting services for your website and then leveraging this with online PR plus other methods of disseminating your unique voice, opinions and experience in the insurance and financial services sector.
Social media simply cannot be ignored. To pretend that potential customers, contacts and networking opportunities for your business are not searching for you and looking to keep up to date with what you are doing via social media is today’s equivalent of pretending you didn’t need a website several years ago. Neither do we pretend that social media is the holy grail for your business and that simply by having a profile on sites like Facebook, Twitter and Linkedin you will sell more policies and do more business. Instead we offer sensible advice and guide you through the maze that is social media – there is a potential new platform that you could sign up to each and every day and making sense of what could be worthwhile to your business and target audience is part of our approach. We help you get a foot on the social media ladder and understand how to use each platform to its best effect so you can extend your online marketing reach even further into the internet community.
Blogs have come of age. They are no longer perceived as the rantings of individuals who have nothing better to do with their time but are seen as an effective way for companies to engage with more people online. We use our expertise in search engine friendly website design, creating engaging and relevant copy plus our experience in online marketing to deliver an effective platform that allows you to attract more website visitors and keep current customers up to date with your latest news, industry expertise, comment and opinion.
Email marketing can be one of the most effective ways of keeping your existing customer database up to date with offers, products news, helpful tips and information. By staying in touch with your customers by email you are helping to keep your name at the forefront of their minds when they are looking to buy new products and services. Sending individual messages through your normal email software program isn’t a viable solution for a number of reasons. So we provide you with all the help and advice you need to deliver effective and profitable email marketing campaigns by designing and creating engaging email marketing templates as well as providing you with an appropriate delivery platform.
Get in touch to chat with us about how we can help boost your online marketing and get our advice on the best strategies to deliver more enquiries and sales to your website.
