Web site design is only good if it works and is effective. A common question posed by our clients is “why doesn’t my site show up in Google?” Of course a major factor in deciding whether your web site design is effective is does your site shows up in search engines for terms your prospective customers are likely to enter. At Areoff we do web site design for Southend, Essex and nationally based businesses and always use a naturally search engine friendly approach. This means that we construct the web pages which make up your site so that the likes of Google will be able to quickly and easily find the information you are presenting and make a decision on whether to display your site in it’s index in the first place and then what position to rank it in.
When you visit a website you are looking at the page you see in the browser. But a search engine doesn’t look at the web site design in the same we do. The colours, graphics and visual arrangement of the page are there for aesthetic reasons and search engines look at the code that underlies the web site design to gather information about what your site is about and how relevant it is.
Web site designs which are entirely made using Flash or have a Flash front page with the seemingly helpful ‘skip intro’ button tend not to show high up in search engine results. This is because the information contained on the site is hidden from view and entombed inside the animation. Flash driven sites are fine for say a Hollywood movie which relies less on it’s search engine position and more on other advertising to get users to visit the website. But for your businesses needing web site design in Essex a search engine friendly approach has to be a crucial means of getting traffic.
As professional web site designers we create sites that have a good chance of ranking in search engines. Therefore we design sites which are structured to include the search terms your potential visitors are entering in a search engine. The search terms are included in the name of your web page, it’s title, description and keywords, the headline and the body text have to be correspond with the search terms internet users are typing in. So if you are selling classic cars in essex, the main aspects of your page need to make reference to this.
However, it’s not simply a case of repeating keywords throughout a page and then expecting a search engine to give you a number one spot in it’s rankings. Having said this, natural search engine friendly web site design is based on a straightforward concept – providing search engines with the information they are looking for. This is of course a very basic interpretation of search engine optimisation and the reality is far more complex but web site design which is built on this foundation is destined to work for your business when it comes to getting noticed in Google and other search sites.
So can I get a website development company to provide me with a site that is naturally search engine friendly and attractive looking at the same time?
Contact us today or call us on 01702 460046 for effective web site design services and helpful advice.