If you do a search for website design Southend, Essex you will find a huge range of local companies offering their own house style when it comes to communicating and promoting your business online. However, there are some essential but very straightforward things you can look out for when choosing a website design provider.
The first is call to action. Every page of your website design should include a clear and succinct message that invites visitors to do something. If you are selling your products online then you might have a call to action like ‘buy online’. If your website is designed to get people to contact you for a free quote or to make an enquiry you might say ‘click here to contact us’. It is amazing how many website designs do not include clear calls to action but instead merely present information without a clear indicator of ‘this is what we would like you to do as a visitor’.
Attention span is poor and effort levels are often extremely low on the internet. This lack of focus means that prominent calls to action in your website design prompt the user to get in touch with you. A large bright button that says ‘get a free quote’ might make the difference between a potential customer and just another hit on your website.
The next thing you should look at is how your contact details are integrated into your website design. If you prefer to get enquiries by phone you should ask your website design provider to include your phone number and opening hours clearly on virtually every page of your site. Alternatively, you might wish to get enquiries by email in which case you should clearly show a contact us button in addition to the usual link that may be buried in the navigation and not as easy to find.
Another factor you should keep an eye on when looking for website design Essex is whether information is up to date. How many times have you visited a website and seen a splash for a special offer which is out of date or latest news which was last updated two years ago? Website design which is not kept up to date alienates visitors and creates a negative impression of your company. So it is important to ask your website design company how they deal with keeping your site up to date and relevant. We often get new clients who tell us that they found it hard to deal with their previous website design company when wanting to keep information up to date. At Areoff we work closely with our clients to update their website and where it is preferred we also provide website design solutions that enable clients to update pages themselves.
For professional website design services and friendly advice contact us today or call us on 01702 460046.