It’s just as bad to have a company doing website development in Southend, Essex that can get you to a number one position in a search engine but which inflicts a poor and fustrating experience on users once they reach your homepage.
To achieve success for your business online there has to be the right mix of the ingredients that make for good design and search engine friendly website development. All too often websites which are top of the search engines actually promote a negative impression of the company through poor visual design. This leaves the user fustrated and ultimately means that the hard website development work in getting to getting pole position in the search engines is undone when the user reaches the website.
So how do we at Areoff provide good website development which is both attractive and search engine friendly? We start by building our web pages using compliant and efficient code. A search engine spider that has to trawl through millions of webpages every day so it does not have the time to spend digging for information on your web pages. Indeed some website design technologies actually hide crucial and relevant information about your products and services from a search engine’s gaze so there is little chance of being listed.
Areoff combine efficient website development with targeted and effective graphic design. We are experts in designing sites which match your business image. If you are a new business we will work with you to understand your business, it’s products, the target audience and create a brand which appeals to those potential customers.
We then control the visual aspects of our website development work with a stylesheet which means that colours, fonts, text sizes, arrangement of elements on the page are controlled ‘off the page’. This means that the design of your site is consistent throughout and visual elements are easily updated. If for example, you have a 100 page website and you want to body text to be slightly larger, one change is made to the stylesheet and every page is instantly changed to reflect this change.
But this approach is not just about pretty colours and getting hung up about the difference that one pixel makes to the look and feel of the text on a page. It is also search engine friendly website development. A search engine is not bothered by what font is in use or it’s size and colour. So by using a stylesheet all this information is stripped out of the code that a search engine has to trawl through. This means that the relevant stuff like information about what you are selling and what search terms you would like to be displayed under has more prominence. If the search engine spider can find what it is looking for quicker this goes a long way towards helping you getting listed.
The balance between attractive pages on one hand and search engine friendly pages on the other is something you should ask of a company doing website development in Essex. Their explanation along with examples of what they have achieved for their existing clients should help you make a decision about whether your website is going to have all the right ingredients to help your business succeed online.
Contact us today or call us on 01702 460046 for effective website development services and expertise to help you make money money on the internet.