Repatriation seems to be the name of the game.
The UK is looking to repatriate it's powers back from the EU.
Mr. T. says he wants to bring manufacturing back to his country.
Well, I'm jumping on that bandwagon by bringing my content back to my own website.
My decision was also spurred on from a tweet I saw from @tranhelen about the value (or lack) of third party publishing platforms.
I used to write a blog on my site but I grew bored of it after years of seemingly talking to myself. I destroyed a lot of the content thinking it was just out of date verbiage that no one read.
So I got together what I think are my best pieces of evergreen writing and published it on various sites like Medium and LinkedIn.
That was OK. Their publishing tools are pretty good. Sharing was good – a flurry of likes and a few comments.
But it's my content. And they keep changing the goalposts and doing things that suit their platforms. That's until they get bought out by the biggies. Dare I mention Facebook and how they seem to know what I'm saying in my private Messenger chats – an ad for a specific make and model of smartphone that my friend was talking about popped up in my feed right afterwards – and it wasn't even a product that I'd ever searched for. Yes!
So I want it back.
I'm going to take back my content and publish it here on my own site again.
Will I leave the content on the third party platforms? Probably. There's no harm in doing so and leveraging the benefits that I may derive from doing so. But the "master" copy should always remain on my site. Because I want to be in a control again.